SalfordOnline
Your local community website
   Competitive retail atmosphere to continue into 2012
With a double dip recession forecast for 2012 by many experts, the post Christmas sales are being marked this year by more aggressive discounting than ever before. Although online purchases over the last month broke all records, retailers are responding to the sensitivity from consumers on prices. Keen to shift leftover stock from the warmer winter and break even, experts are describing conditions on the high street and online as fiercely competitive. Retailers are keen to offer deeper discounts with longer sales cycles in an attempt to lure shoppers to purchase. Much of the retail sector is also beefing up its offering to consumers online in the hope of recapturing the market share it is losing through the conventional high street shopping channels. The UK leads the way in online shopping, with 9% of all retail purchases made on the net – the highest in the world. What’s more, a further growth of 150% is expected in m-commerce as more people go shopping on their mobile phones. A greater amount of interactivity is expected to be added to the high street in a move that will see multichannel shopping moving into the 21st century. There will be a greater reliance on using social networking, the internet and mobile phone technology in an attempt to bring shoppers to the high street, mirroring similar engagement practices seen online. Due to problems with spam only SalfordOnline members can now leave comments. Becoming a member of SalfordOnline only takes a minute, just hit the red Join Us button at the top right hand side of the page to create your Personal account. Got a news story? Need help with publicity for an event in Salford? Send it to newsdesk@salfordonline.com or call the SalfordOnline newsdesk on 0161 789 5377. |
